CeraVe hit the streets of New Orleans with some of social media’s biggest dermatologists and top content creators to launch the #21DaysofSPF Challenge.

CeraVe aims to promote the fact that exposure to UV rays is the most preventable risk factor when it comes to skin cancer. Dermatologists recommend using sunscreen every da—and it is widely believed that committing for 21 days can help form a new habit.

The New Orleans takeover featured two of the internet’s favorite truth-tellers, Dude with Sign and Dudette with Sign, who joined over 50 of social media’s most-followed dermatologists for the parade in the French Quarter. 

Board-certified dermatologist Dr. Nkem Ugonabo, M.D., M.P.H., says, “Regardless of the season, weather, location or activities, applying SPF daily is essential to help protect skin from UV exposure which will have both short- and long-term benefits for the skin. This can be as simple as incorporating CeraVe’s moisturizer with broad-spectrum SPF 30 into a skincare routine each morning.”

Gene Colón, Global Senior Vice President, Medical Relations & Communications for CeraVe at L’Oréal, says, “Dermatologists are both our biggest advocates and the most trusted resources for consumers, so by pairing them with some of the internet’s most popular names, we are expanding our reach of critical sun care education and ultimately, helping people improve their daily skincare habits for healthier skin.”